Nov. 11, 2020

Purposeful Productivity with Matt East

Purposeful Productivity with Matt East

In this podcast episode, Tania speaks to one of the world's leading experts on productivity and high-performance, Matt East, who shares advice on how entrepreneurs can become purposefully productive.


Show Notes

 

 

Becoming purposeful about your productivity can give you a competitive advantage in your business and in life.

 

We discuss in this episode, on purposeful productivity:

  • Why we all struggle with being purposefully productive at times. (3:49)

  • Why clarity matters and what you can do to find it. (7:11)

  • How Matt became an entrepreneur and developed his business model. (9:30)

  • How top priorities each day increases overall productivity. (17:17)

  • The most common productivity challenge among entrepreneurs. (20:08)

  • One thing you can do that can help you maintain a productivity mindset during challenging times like COVID-19. (29:19)

  • Matt's views on entrepreneurship as a team sport. (35:45)

 

Resources mentioned:

 

Disclosure: The link(s) to the resource(s) mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are not endorsements or affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase tor use the mentioned service(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.

 

Do you want to send a message to answer this month's question?

Send a voice message and let Tania know your answer: 'How do you stay motivated?' Click on the red tab on the right side of your screen to start.

 

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Tania De Ridder owns the copyright of content in and transcripts of the Startup Advantage podcast, all rights reserved.

Transcript

 

Episode 27: Purposeful Productivity with Matt East

Please enjoy this transcript of Matt East's interview with Tania on the Startup Advantage podcast. This transcript is lightly edited for readability.

Tania De Ridder owns the copyright of content in and transcripts of the Startup Advantage podcast, all rights reserved.

[00:01:27] Tania De Ridder: This week, we're talking about purposeful productivity with productivity expert, Matthew East also known as Matt. I invited Matt because you've shared with me that you've been struggling to remain focused and productive due to the impact of the COVID pandemic. And Matt will help because he is one of the world's leading experts on productivity, and high-performance . He's known for his one-on-one coaching, where he works with many brilliant entrepreneurs and business professionals.

[00:02:00] Matt is the author of The Purposeful Planning Method: How To Plan Your Day, Beat Procrastination and Regain Control of Your Time. He is generously sharing a free copy of his purposeful planning method with you so that you can approach your day more effectively. I'll share more details later in this episode on how you can get your free copy of the e-book and audio book, but we'll speak to him first so that you can have a better idea of what to expect and how it will help you. At the end of this episode, I want you to feel clear on what it means to be purposefully productive. And I also want you as a busy entrepreneur to have a better idea of how you can spend more time on the projects, activities, and relationships that are most important and meaningful to you. Let's welcome, Matt.

Hi, Matt. Welcome to Startup Advantage. I'm so excited to have you here. You have epic energy. I'm lucky to know you personally, as you are my productivity coach. I want to start our time together with a quote from your book, because I think it's the perfect way to introduce you to the listeners to kind of see the human behind, you know, the coach. People can sometimes feel so intimidated by the whole coach profile and the idea of it. So this quote is, quote, "I didn't know how to effectively plan my day to both accomplish what needed to be done at work and also find time for everything else I wanted to be doing, like starting a business and exercising daily", unquote. So Matt this is your quote, but it sounds so much like me and like most people I know. And since you're the expert, and I'm lucky to have time with you today, I want to ask you: why do we struggle so much with productivity and prioritizing our time? 

[00:03:54] Matt East: Oh yeah. That's a great question. That's kind of the foundation of it all, huh. But I think different people struggle for different reasons, right. You know, I work with a lot of people and their struggles are somewhat unique. 

For the most part, it's a lack of clarity. You know, I think that for the most part, people are, they're not sure, they're a little unclear or they're half bought in on their idea and what they want to execute. So, I think having that clarity about one, what you want to do for the longterm, like what are your goals for the year and why do you want to achieve those? And then some people are really good at that, but then they forget to execute on actually those priorities that are going to get them to the larger goal day-by-day. So some people are good at those long-term goals and then some people are really good at like making a list of tasks and doing those each day, but I think if you can bring those together and you can make sure that your day to day priorities and tasks are aligned with your larger goals and with your broader goals, I think that is the magic. And I think that when people kind of bring those two things together, their productivity can really flourish. So when you bring your long-term thinking and planning and goal setting, and you align that with your day to day, you know, "What am I going to actually do today to get my first client in my business?" or, "What am I going to actually do today to get my online presence going for my business or for myself?"

So I think it's about taking action. It's about having that clarity and it's about having the guts to actually do it. You know, I mean, all the planning in the world doesn't solve for not taking action. So once you have that clarity, and once you feel like that's the direction you want to go and you can get dialed in on that day-to-day progress and you start to build that progress. That's where the magic can happen. You know, your audience is so full of entrepreneurs and it can be so discouraging if you don't feel like you're making that day-to-day progress. But the opposite is true. If you start making that progress, just incremental progress, day after day, magic can start to happen. You can start to feel like, hey, I'm actually doing it. I'm actually doing the things that I'm setting out to do. I'm actually doing the things that I said I was going to do. When you can start to build your business, you can start to acquire customers. You can start to make some money. So all that stuff matters and it's clarity, having purpose, and then actually executing each day. 

So there's a big difference between saying you're going to build a business and you're going to make 5 million in revenue your first year versus actually doing it and actually taking the action to go out and acquire customers and to build your business and to support your customers and to do the dang thing. There was a big gap between that dream and that execution. And if you can find where those two  things meet, you're well, on your way. 

[00:07:03] Tania De Ridder: You work with a lot of people, you are an excellent coach. You know, your passion is so contagious, which is what I love about you. What would you say is the biggest cause or the biggest reason why people struggle to be clear? You know, you mentioned clarity a lot. Please explain that to me a bit more. 

[00:07:19] Matt East: That's a great question, actually. Why they struggled to be clear? I would say any time they're probably not following and trusting their gut. They're not implementing or taking an idea because they heard it on a podcast or because their best friends said they should do it, or because their parents said they should do it. Or a teacher or professor said they should do it, but they're actually trusting themselves and they know what they want. It's so much easier to take action, and to move towards a goal that you know in your heart, and you know in your soul is the right goal for you and you have that clarity. Where confusion pops in is when it's like your coach is telling you this, your parents are telling you this, your teachers are telling you this, and you're not quite sure where to go. At that point I'd say, take some time and really decide what you want to do. Where do you want to go? There's no magic sauce to clarity. I think it's doing the work, you know, it's thinking through, it's reading some books. 

From a day-to-day perspective, I have a list of questions that I suggest my clients use to build their priorities and that gives them clarity, but from a bigger picture, from a larger, like, what do I want to achieve? I'm thinking through right now a lot about next year. What am I going to do with my 12 months in 2021? What do I want to do? You know, there's no place for me to get the answer, except from within, from my head, from my soul. I can consult people and pick their brain on it, but it has to kind of come from within me and I have to be bought in and trust that what I decide to work on is going to be beneficial and impactful and stuff I want to spend my time on. 

I work with my clients on their top three each day. What are your top three priorities? How are we going to actually get there and move the ball forward? But clarity, it's some daydreaming combined with some sitting with your thoughts combined with some daily meditation, combined with reading some good books and getting the feedback from your loved ones if you want that and working with somebody. 

[00:09:28] Tania De Ridder: Matt, I want to go a little bit into more of your story and what makes you tick. In your first book, its called, The Purposeful Planning Method, you actually dedicate it to people and I want to read this because it's amazing. You say, "I dedicate it to anyone who believes in their dreams and has the guts to take action towards achieving them", unquote. Please tell me about that moment when you realized that you really want to be a productivity coach, that you really connected with this idea of serving people and helping them achieve their goals. 

[00:10:01] Matt East: This is kind of an interesting story. I didn't start out as a productivity coach. When I made a transition from, I worked in a startup, I worked for a software company. I transitioned out of that role. I had worked there for seven or eight years, and when I came out of that role, I didn't go right into productivity coaching. I went right into coaching. I knew I wanted to help people and I knew I wanted to help individuals. I made kind of a mistake. I started to coach pretty successful high end entrepreneurs. So these guys that had, you know, maybe a 25 million to a hundred million dollar business, that they were the CEO of, and they wanted to hire a kind of a hiring coach to help them. It was mostly with their like sales and marketing and go to market sales process, how to run more effective discovery calls, as that was all my background. So I kind of went into coaching that way. 

I quickly realized I'm not really helping the world, which was my game plan. I was like, I'm going to go help everybody. And you know, I wanted to help people at scale. That's what I wanted to do. And I was like, this was a terrible business model because basically I was working a lot for four or five, six people, essentially business owners. And I was basically just an employee of theirs. You know, they paid me like a contractor, but I was just helping five or six people, essentially just grow their companies and then get a little richer. And I was quickly like, oh man, this isn't what I wanted. I wanted to help like anyone in the world that wanted help. And I quickly realized, coaching is expensive. Like it's expensive. If you want a good coach, like it's expensive, but people still want to invest in themselves. So there's this weird thing with coaching where you almost already have to be successful to get a great coach. And that's not how it should be. You shouldn't have to, you shouldn't have to pay somebody a grand or two grand or three grand or four grand or five grand. I mean, there's coaches you know, it's like 50 grand a month to work with them. 

So I just quickly changed. And I was like, I want to serve anybody that wants help. I got to figure out a way to meet them in the marketplace. And that's when I went into digital coaching and I kind of did a one 80 and I was like, I got to figure out a way to scale my coaching. I'm going to do it through an app. I'm going to try to make it more of a process where, you know, I want them to share their top three with me. They're accountable for sharing that with me and then from that point on, I'll interact with every client every day, but I'm not going to be building like business plans for them. You know, I'm basically going to be an accountability partner and support them and let them drive activity; let them do what they say they're going to do and not rely on me for that but me act as an accountability partner and act as a one support mechanism for them and support them, however, I can, but not invest 20 hours a month into them. But deliver at a price point that still gives them an impact and that almost anyone in the world could afford. Yeah. So that's when I did the one 80.

I offer coaching right now for 30 USD a month. It's digital coaching. I'm in the United States, I have clients in Asia and Europe and America, and it's awesome. It works so much better because I feel like I'm helping way more people. I love it. And I moved to productivity coaching because I wanted to see people get stuff done. I wanted to interact with people every single day and that's the way digital coaching works. That's why I did it. That's kinda what inspired me to become a productivity coach was just, I wanted to help people. I want to help people at scale and productivity, you know, from a logical perspective, productivity gets Googled just enough for me to buy a little traffic and have people sign up. And for me, it's just kind of a baby step into coaching. I offer kind of a larger package that people can talk with me once a week or once every other week. So there are ways to get up there and those packages are actually pretty expensive, but the $30 a month, it gives everybody a chance to get coaching. that basically wants it. 

[00:14:40] Tania De Ridder: Yeah, something that I've heard you say before, Matt, which I love about you is with the digital coaching, so through the app, you actually have told clients that you should stop working together. 

[00:14:52] Matt East: Oh yeah. All the time. Yeah. 

[00:14:54] Tania De Ridder: Why does that happen? How do you kind of know when somebody is not being productive or if it's not for them?

[00:15:00] Matt East: Yeah. One, if they're no longer say interacting much with me, so let's say they do their top three for a long time, and then they stop doing that. That's a sign like, hey, maybe the timing's off and you have either graduated and like, this is no longer effective for you because you're not sending me your top three because you're putting them in your calendar and just going at it and you're not looking for much encouragement from me. And then other times it's just, people are kicking butt and then I'm like, okay, maybe you should try it on your own and come back. I use a digital coach, I bounce in and out of using him all the time. So I'll use them for say three months or six months, and then turn it off. It's a writing coach so I need that accountability as a writing coach. And I'm basically just like, I have my clients like you send me their top three, I basically send him if I wrote or not, and we have it set up like, hey, if I wrote at least an hour, I get to tell you, hey, I wrote, and then he sends me back, hey, good job Matt, you know, blah, blah, blah. And it's just some accountability. And it works. It works great. 

The interesting thing about the digital coaching is you're just going to get out of it what you put in. Everything in life is that way. It's not enough where I'm calling you and waking you up and giving you a motivational speech after you wake up and like, you know, patting you on the back and meeting in person and flying to your house to get your stuff together. It's not that. It's just, we're connected. I definitely have clients' backs, you know, like it was very easy for you to get this interview because you're just like, Hey Matt, could I interview you? And it's like, of course, like I would love that. Not only would I like it, I'd love it. The clients that have really transformed their life with this coaching, they've all bought in and they do the top three and they take, you know, two to 10 minutes every day to communicate with me and you know, and then, you know, one out of 10 people sign up and they're just like, Whoa, that wasn't for me and they're done after a month or whatever. And that's no big deal. It's fine. It's absolutely no big deal. 

[00:17:14] Tania De Ridder: Yeah. So Matt, you did mention the top three and for those who are not familiar with your method yet, could you just give us a brief overview or explain to us what it means.

[00:17:24] Matt East: Yeah. So for the top three, it's just your top three priorities for the day, which is, Hey, what do you want to focus on? So what activities and projects and relationships are you going to give your attention to that day? And I just asked for a top three, some people send me eight things. Some people send me two things, but I ask for, Hey, can you send me your top three? What are the top three areas you want to focus your time and attention that day? I mean, what are you going to give your energy to? And it's just one way of getting a little bit of clarity before the day begins. It's just approaching the day with a little bit of a plan, and that's where the coaching starts. From there we can do a lot with the coaching after someone has proven like, Hey, these are my top three. I'm very good at this. Now, what do you want to do? And we always work on the morning routine and their evening routine. So that's where we go to after the top three. I don't know where I saw this. I just saw this, this week that something like less than 2% of people had into the day with a written plan for their day. 

[00:18:35] Tania De Ridder: Wow. 

[00:18:36] Matt East: There's just no denying in my opinion, the person entering their day with a plan has a better opportunity to execute and to perform at their highest level possible. It's like not debatable in my head. I'm like, those are the people that have to be achieving the most with their day and with their energy and with their efforts. So that's where we start is our top three priorities. There's accountability built in there because you're somewhat committing to those three things. When you send them to me, I usually will send back some encouragement, like looks great. If I'm seeing that somebody has had the same item on there day after day after day, it certainly begs a follow-up for me, like, Hey, it looks like you're dragging your feet on getting your car registered, like, let's do it. Like, let's actually do that thing, you know, or whatever. It could be anything, but it's a great way to have some feedback built into and have some accountability built into your day. Like I said, I use it for a writing coach in the same manner. And it works wonderfully. I mean, I would not have written my books without that built in accountability and it's been amazing. I think it's, I think it's amazing. 

[00:19:51] Tania De Ridder: I love it when people practice what they preach. So a coach who has a coach, it's perfect. 

[00:19:56] Matt East: Exactly. Oh, I think every coach should. I think if you're selling it, you should have a coach. No doubt about it. A hundred percent, a hundred percent. 

[00:20:03] Tania De Ridder: I absolutely second that. Matt, so I know you work with a lot of entrepreneurs and startups. What would you say to an entrepreneur who's just starting out about the role of their mindset when it comes to goal achievement. And I'm asking you, because I know you did a ton of research to create this method, and I know you have insights from real examples, real experiences. So what would you say about mindset? What do you see most often? It could be what they struggle with, or it could be on the other end, what very successful entrepreneurs do. 

[00:20:36] Matt East: Great question. Yeah, I'd say a couple of things. First would be, a hundred percent, this is the best advice I have for entrepreneurs, okay. And it's a mistake that some entrepreneurs make. So let's say an entrepreneur is trying to start a business. Okay. You're trying to get stuff going. A lot of times, and I see this a lot. They want to wait until they feel motivated to take an action. So like, let's say they want to do their business plan, but they want to wait until like the light is shining from above and like, their brain is like, on fire, and that's when they're going to do, they're like sit down and start to like whiteboard or use an empty piece of paper or some flow chart online. And they're going to make their like, sit down, like build out their like revenue model or something like that, okay. And they want to wait until like the time is perfect and they feel motivated and they're in the perfect coffee store with perfect, like, you know, like it's just like the perfect setting. And they want to wait until they feel motivated to go do that. 

I would say the biggest mistake I see is people waiting for that motivation instead of realizing that 99% of the time, you want to create that motivation by beginning to take action. So I would say to one of my clients, you go, if you envision this being at a coffee shop or whatever, and, you know, in a non COVID situation or, or if you're feeling safe, you know, go to a coffee shop, order that perfect drink and get started, and the motivation will follow. Then get started on the task and the motivation will follow. I see way too many people wait for motivation before they start and they just never get started. You know, they say, well, you know, build my Google ad when I you know, totally understand Google ads and I'm totally motivated to do that. And the real answers like, you're going to wait forever. I mean, I'm sure you see it in your consulting and you're advising where people say they're going to do something and then the next week they're like, Oh, I still haven't done that. And if you ask them why they'd be like, ah, I'm just not motivated yet. I haven't been motivated to do that yet. And the true answer is you're probably never going to feel that you're never going to feel the motivation that you're expecting until you get started. Until you actually, you know, get started and take action. And I personally, from an example standpoint, I literally feel this way almost every day when I go for a run. Once I've started the run, I feel motivated to run like after I've ran for 15 minutes. Up until then, I don't want to run. I don't want to go, you know, leave the  house and the warmth and the whatever and go run. So I don't feel motivated and enjoy the run until I've ran for 15 minutes, you know? And then I think holy smokes, I'm having, like, this is the highlight of my day, why did I not want to run? A lot of people I think, feel that way with exercise, you know, they like drag their feet and then they're like, Oh my God, this is great. But the same thing is with like, you know, podcasting. I know I do interviews like you're doing an interview now, and sometimes I will feel like, Oh man, I'll like kind of, as I'm looking at my schedule and be like, Oh man, I've got to interview that person today. And you kind of feel like, do I have the energy for that or whatever. And then once you start the interview, it's just a blast. Like you're like having a total fun, but it's like to get to that point you had to actually start the interview before you like embrace the moment and really enjoyed it. And that's the same thing with, you know, for entrepreneurs out there. You're going to feel motivated to do those tasks, those hard tasks after you started and you sat down and you're in flow and you're not being distracted and you're focused on that thing you want to do. Even if you've been dragging your feet on it, get started and you're gonna feel, even if you're not feeling like elated and motivated, you're going to feel like I can finish this task now. 

[00:25:13] Tania De Ridder: Yeah, absolutely. Yes. And what really works well for me is the whole accountability aspect to help keep you motivated. So having somebody like you, for example, as a productivity coach who checks in with you or for somebody that maybe can't afford that yet, just having somebody else, a co-founder or partner, and, you know, as a check-in point to help keep you accountable, that there's that expectation that the work needs to get done. That helps so much. And what's amazing, Matt, that I've seen is that if you do that over time, you get motivated by the results that you're seeing. And then that keeps you going. So it's like the circle effect. It's a process. 

[00:26:00] Matt East: Yes, yes, yes. A hundred percent. Yeah. It's a circle. Yeah. Yeah. I know. I study a lot and I've listened to a lot of Y Combinator. It's an incubator essentially kind of, I don't know, investment incubator out of California and they really encourage two founders, one being like tech focused and one being more go to market focused. And I think a lot of the reason they do that is just what you said is there's built in accountability from day one, because one guy saying, Hey, I'm going to go build this and the guy that's going to sell it, it's like, okay, cool, go build that. And I'm going to go talk to these first users or whatever customers or prospects and you know, the technical co-founder can say, Hey, did you do that? So. Just like you're saying you get this little cycle of accountability, which is, you know, obviously super powerful, I mean a hundred percent. That's my advice. If you ever feel like motivation is lacking, get started, get clarity, get a bill roll plan and actually get started and take action. I talk so much about trust. Can you trust yourself that, that motivation is going to follow? I've had some clients that have gotten to the point with their writing, I work with a lot of writers or, you know, even entreprenuers or whatever, if they can trust themselves that, Hey, once they start writing, the motivation will follow. It really is like a super power for them. It's like, it's unbelievable because you gotta think they're dealing way less with the resistance that most people are dealing with. They're just basically removing that resistance. They feel it and they recognize it and then they trust themselves. Hey, it's nine o'clock. This is when I start working on my business. I'm not waiting for the perfect moment. It's 9:00 AM. I'm going to get started and the motivation will follow. Or it's 9:00 AM. I'm going to sit down and write my book and the motivation will follow. It's 9:00 AM. This is when I work out. I'll feel motivated after I get started, or whatever it is. If you can kind of trust yourself that I'm going to get started, I'm going to take action and then motivation is going to come back, is going to come in at some point, and you're going to feel motivated and feel more inspired and the work's going to be easier. And you're going to get into the state of flow that you want to be in. That can be absolutely transformative for someone who is dealing with some of that resistance, which we all feel, and it's completely normal. But if you can defeat that by trusting yourself that, Hey, if I get started, it's going to go well and I'm going to get into flow and stuff will kind of take care of itself. 

[00:28:47] Tania De Ridder: I love that. Thank you for affirming that, Matt. I think a lot of times people feel like they're the only ones struggling with it. Right? It's common. We all feel it at times. 

[00:28:56] Matt East: Oh yeah. Hundred percent. Everybody feels that. I mean, point is that if you have the guts to get started and you have the guts to stick with it long enough,  you'll fall into a state where you're making progress, you know?

[00:29:12] Tania De Ridder: We are talking about motivation and it is COVID 19 at the moment. So it is very uncertain times. And I have seen you've given some great advice on how entrepreneurs and people in general, in any profession can adapt or deal with these challenging times to remain productive. I'd love if you share some of that advice.

[00:29:34] Matt East: Yeah. Yeah, yeah, yeah. So I would say, you know, the number one thing I say is, you know, in these times, if you can at all influence your mindset by controlling what you do first thing in the morning, just to like, get your day started off in the right way. I think that that is absolutely huge. Like instead of grabbing your phone and Googling COVID numbers, like actually taking in a positive book or heading out to your living room and doing some stretching or some yoga or pulling, you know, a YouTube video up and doing some type of exercise or yoga or breathing routine, just something where you're controlling, how you are approaching the first minutes of your day. I mean, I think that that is huge as opposed to, you know, being reactive and reacting to the news and kind of what is coming in into your day. I just think that that allows you to set the emotional tone for your day. And I think it can really go a long way. 

[00:30:33] Tania De Ridder: Thank you, Matt, I'll share the link to the full article in the show notes for everybody. And then I have one last question for you before we wrap up. So Matt you know, here on Startup Advantage, we believe that entrepreneurship as a team sport, and I'd love to hear your thoughts. Do you agree or disagree? And please explain why. 

[00:30:53] Matt East: Yeah, well, yeah, absolutely. A hundred percent. I mean I, a hundred percent agree. Well, obviously it is internally with your team if you're working with any team members. And I'd say, if it's not, if you're a solopreneur, which I am, you know, I'm a solopreneur. But it's a team sport in a million ways where I'm collaborating with other people, other podcast hosts, other coaches. I mean, I send a lot of people business because there are people who want a different type of coaching experience than what I'm going to be able to give. So I refer I refer clients all the time to like my writing coach. I'm like, you should just hire this guy. He's going to want to read your stuff and, and help you out in ways that I probably wouldn't be able to. Or even edit stuff. So like I refer people all the time to different coaches. I worked with a coach, basically a productivity coach, Rob , as my first coach and, you know, I still send him business all the time and vice versa. So it's 100%, you know, I think it's any way that you can have a collaborative spirit and around your entrepreneurial journey is a good idea, is a positive idea. I would say you don't have to do this alone. Even, you know, being in groups where you are collaborating with other like-minded entrepreneurs could go so far. Just curious. Why do you feel so strongly about it being a team sport or a team activity? 

[00:32:20] Tania De Ridder: Yeah, that's a great question, Matt. So for me, it's just that I've seen from my own experience and just, if you even look at the stories of successful entrepreneurs there's always, always a link back to other people, whether it was other entrepreneurs, whether it was you know a team, family members or connections that supported them or gave them a referece, you know, we're all connected. And when we play it that way, when you approach life, that way, it's just, we are able to achieve so much more and so much quicker. And we're just not only taking care of ourselves, but of everybody around us, because it becomes this thing of give and take. Yeah. So, but I love that you share your perspective on that. Thank you for letting me put you on the spot. I think it's so important that we highlight this and we talk about it because I think a lot of young and new entrepreneurs miss this and they feel that it's all about competing. You know, I have to be better, so I can't share resources or refer or support. 

[00:33:23] Matt East: I see what you're saying.

[00:33:24] Tania De Ridder: Or other times it's also that entrepreneurs feel that they have to figure it out on their own, whatever their different reasons are. So, I just want to broaden the mindset of for people that they need to be open to that and see that there are opportunities where we can serve each other. Yeah. So that's kind of like my analytical idea.

[00:33:46] Matt East: I love that. I think you're spot on. I love that take. You know, entrepreneurship should be a lot of fun. I mean, if you're building a business and you're serving people and hopefully you've chosen to work on something that you're passionate about and that, you know, helps other people. I think that entrepreneurship is, can be, you know, amazingly fun and enjoyable and, and can also be a grind, but it can be one that is done with a lot of joy and a lot of fun and a lot of, I don't know, positive energy. And like you said, I think one of the ways to kind of get beyond just that grind mindset is to in some way, incorporate your experience with other people, whether it's, you know, with co-founders or employees or with a community of other entrepreneurs. So yeah, I hundred percent agree with your take.

[00:34:41] Tania De Ridder: Yeah. Life is more than work, right? It's about why we work. I will be sharing the links to the resources we spoke about in the show notes, but please share how people can connect with you. 

[00:34:51] Matt East: Yeah, the best way is just through my website. That's Matt, M-A-T-T, and then there's a dash and then E-A-S-T dot com. Or if you Google productivity coaching, and you're in the United States, I should pull up. I don't know how well I pull up in other countries, but yeah, you can just Google Matt East or just productivity coaching. I should pull right up. So go to my website. If you're interested, my book is completely free and you can get the links here. So thank you so much. I had it so much fun chatting. You're a great interviewer and you're amazing. So keep up the good work. I'm very proud of you 

[00:35:29] Tania De Ridder: Thank you so much, Matt, for making time to come and support the Startup Advantage community. 

 

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Matthew (Matt) East

Productivity & High-Performance Expert, Author, Podcaster

Matt East is one of the world's leading experts on productivity and high-performance.

Matt’s books, podcasts, and coaching teach you how to plan your day so you can spend more time on the projects, activities, and relationships that are most important and meaningful to you. He's best known for his one-on-one coaching, where he's been lucky enough to work with many brilliant creatives, entrepreneurs, and business professionals.

Matt is the author of 'The Purposeful Planning Method: How to Plan Your Day, Beat Procrastination, and Regain Control of Your Time'.

He hosts two popular podcasts, The Goal Achievement Podcast and the Better Humans Podcast.