About Startup Advantage Podcast

Startup Strategies, Habits, and Mindsets To Help You Succeed

Do you have unanswered questions about running or starting or planning your startup? 


Could you benefit from advice on navigating the ups and downs of startup life from founders that have gone before you?


Are you worried that you don’t know what you don’t know and that this is putting your startup at a disadvantage?


You’re not alone! Many startup founders feel just like you do (although few admit it).


Even though starting your own business is exciting, it can also be one of the scariest choices you’ll make in your life, especially if you join the startup life on your own.


Startups are not for the faint of heart! The risk involved, the fear of failure, and the unexpected challenges in the startup phase leads most people to either never follow the nudge to begin, or it stops them from successfully setting or achieving their business goals.


This podcast, Startup Advantage, considers entrepreneurship a team sport and hopes to help you as a rising entrepreneur to succeed by empowering you with advice on entrepreneurial strategies, habits and mindsets.

Why Did I Start This Podcast For You? 

Because education can lead to powerful change and this is a free resource that you can listen to on your own time when it suits you.

Because it takes more than a good business idea to be a successful startup. 

Because you need a positive can-do attitude and a support network with advice to navigate the ups and downs of startup life.

Because access to the strategies, habits, and mindsets of successful entrepreneurs will give you an advantage in running your startup to help you succeed.

Who Am I?

Hi! I’m Tania,

An entrepreneurship educator at a post-secondary institution in Canada, a coach, podcaster & purpose-driven optimist dedicated to helping you learn about starting and growing a successful business, so that you can have the business and life you dream of (and are willing to work hard for too, of course). #realtalk


Why Do I Care About Your Success?

I help rising entrepreneurs learn about starting or growing a successful business because I believe in the power of education, community and altruism AND especially in YOUR power as an entrepreneur to build a meaningful life and business if you choose to join the ranks of purpose-driven founders.

After years of being a broadcast journalist and news editor in Africa, I have become convinced that entrepreneurs have incredible power to help break the cycle of poverty and uplift themselves and their communities through innovation, job creation, community projects, environmental initiatives to preserve and protect, and so much more!

Through my work with entrepreneurs, I’ve also seen first-hand that approaching entrepreneurship as a team sport is key for you to gain the insights and support you need to gain a competitive advantage for your business.


Entrepreneurs often think it's expected of them to figure everything out on their own. That’s not the case. You’re going to need support and advice and together we can do so much more. I hope you’ll join us as a Startup Advantage Insider.


What Is A Startup Advantage Insider?

Sign up for the free Startup Advantage Insider newsletter to be notified of the latest episodes, blog posts, free resources, and exclusive updates, so that you can gain access to the strategies, habits, and mindsets you need to succeed and thrive.


3 Steps To Becoming An Insider

Step 1. Subscribe to the podcast on your favourite podcast player

Step 2. Sign up for the insiders newsletter on the home page

Step 3. Share the podcast with a friend that needs it too (because entrepreneurship is a team sport)

Would you like to send me a message? You can do so here.

About the Host

Tania De Ridder

Tania De Ridder, your guide and host of the Startup Advantage podcast, is a former broadcast journalist and news editor turned entrepreneurship educator. She works at a post-secondary institution in Canada, where she helps rising entrepreneurs like you learn about starting and running a successful business. Read more about your guide on the 'About'-page.