Recent Episodes


Working Through Imposter Syndrome

Oct. 21, 2020

In the past month, have you experienced any of the following:


Finding Motivation In Taking Action

Oct. 14, 2020

COVID-19 has impacted entrepreneurs in unpredictable ways and while some are thriving, many others …


Questions To Ask Potential Co-Founders

Oct. 7, 2020

Putting thought behind how you approach a co-founder search can support you in finding a strong fit…


In Agreement With Your Co-Founder

Sept. 30, 2020

Each co-founder relationship is unique, but there are things any founder (including you) can do rig…


How To Look For A Co-Founder

Sept. 23, 2020

If you’ve decided you need a co-founder for the many benefits it offers OR if you just don’t like w…


How To Choose An Aligned Co-founder

Sept. 15, 2020

If you're considering adding a co-founder to your business, or are actively looking for a co-founde…


2 Questions Closer To Knowing If Partnering Is For You

Sept. 1, 2020

Starting and growing a business is a lot of work and takes commitment. Having a co-founder or busin…


Core Values + Goals = Working Relationships

Aug. 25, 2020

As an entrepreneur, you are in a unique and powerful position to choose who you want to work with o…

About the Host

Tania De Ridder

Tania De Ridder, your guide and host of the Startup Advantage podcast, is a former broadcast journalist and news editor turned entrepreneurship educator. She works at a post-secondary institution in Canada, where she helps rising entrepreneurs like you learn about starting and running a successful business. Read more about your guide on the 'About'-page.


Startup !

"Great podcast ! Looking forward to more episodes. Highly recommend."

By mme.07 on May 2, 2020 via Apple Podcasts

Goals Achieved!

"I love this podcast! Tania’s warmth and excitement for what she is offering draws you right in. Being an entrepreneur myself having resources such as…"

By Nancyfancypants1243 on April 27, 2020 via Apple Podcasts

Great advice for business owners

"Love it...phenomenal insights and tips to be successful in business."

By L. Gunter on April 27, 2020 via Apple Podcasts


"Loved this! Very informative. Can’t wait for the next episode"

By HollywoodDreamMaker on April 26, 2020 via Apple Podcasts

What a PRO

"This show is a must listen. Tania over delivers true value for business owners, whether start up or seasoned. Highly recommned!"

By msorro on April 24, 2020 via Apple Podcasts

Lead the Way!

"I love that there’s now a community of conversation and resources that come together to support the road ahead of business startups. Together through…"

By jannalopez on April 24, 2020 via Apple Podcasts

Super powerful!

"Actionable advice. Bravo....this is a must listen to for anyone in business that wants to go from startup to the next level."

By Claudette A on April 24, 2020 via Apple Podcasts